Bachelor of Science in Internet Communication
The BSc (Internet Communication) is a unique qualification grounded in information technology and communication. It prepares you for many careers in the fast-moving internet, computer and media industries.
You will develop in-depth theoretical knowledge as well as practical experience in the core areas of traditional technical writing as well as modern web-based information technology communication. You will cover subjects such as Communication Science, Media Theory, Journalism Writing, Advertising and Sales Promotion, Marketing, Media Law and Ethics. The focus of the IT subject areas is Software Development, Information Systems, Computer Science, Generic Algorithm Design and Operating Systems in Practice. Within these subject areas, you will also gain insights into networking and internet technologies, development communication, corporate communication, e-commerce and the ethical and security considerations in IT.
Much of the success of this degree is due to our unique blended approach to teaching, which consists of interactive lecture-led learning, smaller classes, experiential learning and the use of technology. We have dedicated teaching staff with professional accreditations, and a curriculum that is relevant and ahead of trends. Most importantly, our focus is on real-world application, practicing your writing skills, completing projects, attending workshops and on developing essential information technology skills.
In addition to the subject-specific knowledge you gain, our approach ensures that you acquire essential work skills such as critical, analytical and abstract thinking, effective decision-making, self-discipline, being innovative, adapting to change, working in teams and communicating effectively.
Are you looking for a degree that combines your passion for computers, the web, as well as writing? Our unique BSc (Internet Communication) is the perfect fit for you, as it is a blend of web-based IT communications, and technical writing.
Do you want to be part of developing the world wide web?
Teaching methods and assessment
- We use a blend of lecture-led learning and Technology Enhanced Learning (TEL).
- Our teaching staff is a mix of full-time academics and working professionals to ensure you benefit from quality academic and industry inputs.
- You have access to campus resource centres, information technology and programming labs and WiFi.
- You attend lectures, small group sessions, workshops and guest presentations.
- Throughout the degree, you have to complete practical assignments and conduct individual and group research projects. You have to demonstrate theoretical and practical understanding via examinations, presentations, simulations, case studies and analysis of information technology related problems.
- As a third-year student, you will complete a group project where you develop an information system for an NGO, NPO or community organisation.
Students are introduced to the basic principles of Internet communication.
Advanced Information and Computer Skills
Business Management 1A
Communication Science 1
Generic Algorithm Design
Journalism Writing 1
Media Theory 1
Software Development 1A
Software Development 1B
Year 1 module descriptions
Communication Science 1 (ACCS102)
Communication 1 provides a sound foundation in the theory and practice of communication. The approach in this module is to provide an understanding of communication as a science, and to relate this knowledge to the students' everyday experiences. The purpose is to motivate students to learn about communication and to become actively involved in developing their personal and professional communication competence.
Journalism Writing 1 (ACJW101)
The focus of this module is on the different media and their audiences. The approach is to explore all the basics of journalism. Students will have the opportunity to learn about a variety of issues such as media audiences, functions and effects of the media, and the power and ownership of the media in South Africa. Students will also learn the basics of news writing and the process of reporting.
Media Theory 1 (ACMT102)
Media Theory 1: Media History and Mass Communication adopts a historio‐social approach to the study of the media; this ensures that students are able to situate the media within various political, social and cultural contexts. Students will be able to identify and explore individual and societal relationships within media structures and the production of media content. Students will also gain an understanding of media effects.
Business Management 1A (COBM111)
All the business elements that relate to the business environment are dealt with in this module. These include planning, organising, leading and controlling.
Generic Algorithm Design (ITGA111)
This module is aimed at providing students with a better understanding of the detailed design and implementation of algorithms as programs. It includes the fundamentals of simple data structures, parameters, control structures, arrays, records, functions, object-oriented program design, and file concepts.
Discrete Mathematics (ITDM121)
Discrete mathematics is the mathematics that deals with discrete objects. The aim of this course is not to cover “discrete mathematics” in depth. Rather we will discuss a number of selected results and methods, mostly from the area of combinatrics, graph theory, and combinatorial geometry, with a little elementary number theory.
Advanced Information and Computer Skills (ITAS110)
This module is designed to assist you to become information literate. To be able to identify, locate, evaluate, and effectively use information. You will learn how to apply MS Word and MS Excel, on an advanced level, independently and with confidence.
Software Development 1A (ITSD112)
This module is designed to provide students with a better understanding of the detailed design and implementation of algorithms as programs. It includes the fundamentals of simple data structures, parameters, control structures, and functions in C++.
Software Development 1B (ITSD122)
A programming language can be seen as a programmer’s principal interface with the computer. Programming in C++ will give the student the ability to program in an Object-orientated programming environment. Students will be introduced to the fundamental components in C++, coding, debugging and error handling. They will be taught how to use and design user-friendly programs and how to work with data structures, variables, arrays, records, stacks, pointers and classes. They will learn how to create programs using sequential processing, selection and repetition control structures. The course will also demonstrate to students how to use conditional execution, and nested and multiple conditions.
Students develop an intermediate level of knowledge and skills in Internet communication.
Advertising and Sales Promotion
Communication Science 2
Information Systems 2B
Journalism Writing 2
Media Theory 2
Operating Systems in Practice
Software Development 2A
Software Development 2B
Year 2 module dsecriptions
Communication Science 2 (ACCS202)
Communication Science 2: Interpersonal, Organisational and Business Communication develops an awareness and understanding of communication within organisations. The extent to which communication methods and communication networks affect organisations is probed, in addition to dealing with conflict within the organisational environment. The module further explores various management approaches to communication, the use of the promotional mix in integrated marketing communications, and the implementation of online communications.
Journalism Writing 2 (ACJW201)
Print specialisations and production focuses on the complex writing skills and techniques necessary for newspaper and magazine publications. The approach is to equip students with the necessary practical writing skills, based on theory. Students will learn the techniques for interviewing for news stories, how to edit, and how to write hard and soft news stories according to industry standards. They will also learn the basic design required to produce different publications.
Media Theory 2 (ACMT202)
Media Theory 2: Media, Reality and Society explores the institutional nature of the media; the sociology of news; the political economy of the media and media developments; trends; and debates. The critical approach adopted in this module ensures that students develop the ability to analyse the media critically by probing practices, ideologies and content.
Operating Systems in Practice (ITOS211)
Students should have the technical background to operating systems that will enable them to keep up with modern technology, especially the Internet. They should be able to solve technical problems on their own; discuss technical information with technical specialists; assess the different operating systems in use today; and understand the practical aspects of operating systems and operating system fundamentals.
Advertising and Sales Promotion (COAS221)
This module covers several aspects of advertising: advertising as part of a company’s marketing process; marketing communication; setting up and coordinating campaigns; and copywriting. Under the topic of Sales Promotion, students learn about media research, media planning and the purchasing of media coverage.
Information Systems 2B (ITIS221)
IT projects are famous for cost overruns, time overruns and failure of the applications to provide expected features. Many projects are cancelled before they ever get completed and a great many of them fail. Therefore, it is important that projects are managed correctly. Many people involved in the implementation of projects have little understanding of the principles, processes, tools and techniques of project management. The importance of project management as a discipline is growing rapidly and every aspiring IT manager today will need to have an understanding of how to effectively manage an IT project. This course covers the aspects necessary for successful management of information systems development or enhancement projects.
Marketing 1 (COMK111)
In today’s competitive environment, good interpersonal skills are highly valued, and therefore this module will equip students with the marketing skills that they require to be more successful in both their personal and business lives. Marketing 1A will also provide students with the basic foundations for understanding all the marketing concepts and the 4P’s.
Media Law (LWML221)
Media Law is aimed at providing students with an overview of the legal position in South Africa with reference to the sources, classification, and organisation of the South African legal structure. Furthermore, it is aimed at giving the student an insightful approach to, and detailed knowledge of: Media Law in South Africa, with specific reference to democracy and freedom of expression; media liability and defamation; the law of copyright, as well as court reporting, invasion of privacy and journalistic privilege.
Software Development 2A (ITSD212)
This module covers the concepts of object-oriented programming to students familiar with the fundamental concepts of procedural programming. It uses C++ as the programming language. It focuses on the definition and use of classes, along with the fundamentals of object-oriented design. It also introduces software engineering issues.
Software Development 2B (ITSD222)
This course builds on the foundation provided by ITSD212 to introduce the fundamental concepts of data structures and the algorithms that proceed from them. Topics include recursion, data structures (stacks, queues, linked lists, trees and graphs) and the basics of algorithmic analysis.
Students develop an advanced level of knowledge and skills in Internet communication.
Communication Science 3
Computer Science 2B
Information Systems 3A
Media Theory 3
Software Development 3B
Year 3 module descriptions
Communication Science 3 (ACCS302)
Communication Science 3: Development Communication, Research and Corporate Communication Strategy provides the student with an advanced knowledge of development communication with specific reference to the South African and African context. It also provides the student with in-depth knowledge of communication strategies and plans, practically enabling students to develop communication strategies and plans for a variety of organisations.
Media Theory 3 (ACMT302)
Media Theory 3: Media Analysis, Research and Methods explores the various traditions from which theorists present their understandings of the roles, characteristics, purposes, assumptions, intentions, structure, influence and power of the media. This module explores media and communication research methods, studying media content, audience research, and assessing media research and inferences.
Business Ethics (COBE311)
This course is designed to provide students with a thorough knowledge of basic ethical theories, decision-making techniques and some of the more prevalent ethical issues facing entrepreneurs in the contemporary business environment.
Information Systems 3A (ITIS311)
Since the systems development world is slowly changing from a process-oriented way of modelling to that of an object-oriented modelling, students should be equipped to develop systems in an object-oriented way. Therefore, this module involves the use of the Object Management Group’s Unified Modelling Language (UML) for modelling. As the strategic value of software increases for many companies, the industry looks for techniques to automate the production of software and to improve quality and reduce cost and time-to-market. These techniques include component technology, visual programming, patterns and frameworks.
Businesses also seek techniques to manage the complexity of systems as they increase in scope and scale. In particular, they recognise the need to solve recurring architectural problems, such as physical distribution, concurrency, replication, security, load balancing and fault tolerance. Additionally, the development for the World Wide Web, while making some things simpler, has exacerbated these architectural problems. The Unified Modelling Language (UML) was designed to respond to these needs. Many of the procedures and techniques students have come across in their second year analysis and design differ. This will all be examined in this module.
Media Ethics (ACME211)
This module introduces the principles of ethical conduct and practices within the journalism fraternity. This is achieved through providing ethical theories and case studies that enable a greater understanding of the substantial challenges facing the media industry. Students will be encouraged to engage with the South African journalism codes, and to engage with possible ethical issues surrounding news reporting in the print and broadcast media.
This module involves the development of an Information System that will benefit the business operations of a non-profit organisation. Its purpose is to support students in gaining practical skills (soft skills) and to hone the core skills (technical skills) that they have acquired during their studies. The project is a team effort, where all members can get first-hand experience by way of applying what they have learned and adding value to a real-life organisation. Students will also gain valuable knowledge in terms of group dynamics and business communication.
Computer Science 2B (ITCS221)
Recent advances in computer and telecommunications networking, particularly those based on TCP/IP, have increased the importance of networking technologies in the computing discipline. Networking covers a range of topics related to computer communication, network concepts and protocols, security, wireless, cloud computing and mobile computing, to mention a few. Students will examine all of these components.
Software Development 3B (ITSD303)
• National Senior Certificate (NSC) with Bachelor degree entry or an equivalent foreign secondary qualification on an NSC level with Bachelor degree entry approved by Universities South Africa (USAF).
• If you have an international school-leaving certificate, you need to provide a certificate of exemption issued by Universities South Africa (USAF).
• You should have successfully completed the relevant Pearson Institute foundation programme. On successful completion of the foundation programme, students are required to apply to Universities South Africa (USAF) for a certificate of exemption in order to be admitted to a degree programme.
• You should have successfully completed a relevant higher certificate qualification. On successful completion of the higher certificate, students are required to apply to Universities South Africa (USAF) for a certificate of exemption in order to be admitted to a degree programme.
• You need 32 Pearson Institute points or more
• You need 50% or above for Grade 12 English
• You need 50% or above for Grade 12 Mathematics
• The points attained for the best two of the subjects of English, Mathematics and Computer Science must be doubled.
Calculation of points
90% - 100%
80% - 89%
70% - 79%
60% - 69%
50% - 59%
40% - 49%
30% - 39%
0% - 29%
Pearson Institute Points
• Accredited by the South African Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE).
• Registered with the South African Qualifications Authority (SAQA).
• Recognised by the Information Technology Association (ITA).
Due to Pearson Institute’s membership of the Institution of Information Technology Professionals South Africa (IITPSA), as students you become members without paying membership fees.
The careers for you, as a Bachelor of Science in Internet Communication graduate, are varied and include:
• Network administration
• Technical liaison
• Technical writing
• Web design
• Web development
• Web editing
Qualification facilities and campuses
The Faculty Applied Science have 18 labs in the Information Technology Facility. Four labs are dedicated to programming.
The qualification is offered at Pearson Institute Midrand campus
Additional notes / comments / information
• Students who did not complete their secondary schooling in English as the language of teaching and learning or who are uncertain about their English language skills are advised to do an English course to prepare them for degree studies.
• Only qualification in the country, combination of both.
• Faculty Executive: Weekly meetings held
• South African Agency for Science and Technology (SAASTA) and Industry Stake Holders – Meetings and close co-operation/collaboration.
How does this qualification make a student real world ready?
The qualification is unique to Pearson Institute and it prepares the student for the world of work in the Communication Science, Software Development, Print Journalism and Media Theory fields. Students practically implement what they have been taught during the course of the qualification into a third year project. A project where they need to develop a website, application and database for a company. The project are then also seen as the faculties’ community engagement project due to the nature of projects. Students will for example create a project for an orphans schools or churches or any other non-profiting organisation. The project is a practical implementation of Communication Science, Software Development, Information Systems, Media Theory, Print Journalism, and business modules knowledge Marketing and Sales Promotion, Business Ethics, Business Law.
How do we ensure that this qualification is of the highest academic standard?
The Information Technology Faculty makes use of external moderators (universities) for all modules to ensure that the theoretical aspects of the qualifications are aligned to the National Qualification Frameworks standards. The faculty also review the qualifications on a regular basis through Faculty Committees as well as the IT Advisory Board (review entire programme), to ensure that the theoretical aspects are aligned to other academic institutions and specifically to what industry needs and want. Through maintaining high academic standards Pearson Institute students are accepted into post graduate institutions not just in South Africa but also internationally. By ensuring that the qualifications are aligned to what industry needs and want, our students find employment fairly easy. It is very important for the staff of the faculty to ensure that students can practically apply what they have been taught theoretically.
This qualification would be perfect for someone who...
Has a high quality academic standard with a strong emphasis on the key aspects of software development, communication science, print journalism, media theory and business emphasis needed to thrive in today's global IT market.
Success stories/Case studies
The faculty have many success stories and achievements. Two of our lecturers completed their PhD’s in 2015 and a further two are busy completing their PhD. IT lecturers are involved in research and busy with furthering their academic skills through post graduate qualifications. A quarter of the Faculty of IT staff is alumni IT students.
The IT students do not just achieve at academically but also in industry. One of our success stories is Abigail Greyling who currently stays and works in London. Abigail Magna Cum Lauded in the BSc Internet Communication degree, she then furthered her studies at UNISA by completing a BSc Hons and MSc.
Unique selling points
This Qualification does not just provide the learner with the academic basis for an Information Technology career but provide the learner with the ability to analyse and solve information technology problems in an innovative manner in the industry