Bachelor of Commerce in Marketing Management

The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.

You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management. The core subject areas include Business Management, Economics and pure Marketing, as well as more specific marketing modules such as Internet, Retail and Channel Marketing and Product and Promotion Management. Because of our qualification’s unique emphasis on application, you will also select, conduct and present a research project and complete Work Integrated Learning (WIL) in your third year. Over and above these core modules, you will cover equally important topics like Business English, Computer Skills, Financial Accounting, Project Management and Research Methodology.

We attribute much of the success of our degree programme to our unique learning approach which consists of interactive lecture-led learning, smaller classes and the use of technology. We have highly dedicated and experienced teaching staff and a curriculum that is relevant, career orientated and ahead of trends. This blended approach ensures that you gain essential skills for the modern workplace, such as critical and innovative thinking, self-management, collaborating in teams and communicating effectively.

Are you fascinated by why people buy certain brands and how the economy impacts on business? Are you that unique person who is creative and has a head for commerce?

Find a balance between creativity and business success.




Course summary

  • Location Midrand Campus
  • SAQA ID number 48822
  • NQF Level Level 7
  • Faculty Faculty of Commerce and Law
  • Study Mode Full-time (FT)
  • Study Duration Minimum: 3 years, Maximum: 5 years(policy under review)
  • Start Date February or July (Selected modules)
  • Accredited / registered / recognised by Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE). South African Qualifications Authority (SAQA).


  • Pearson Institute of Higher Education, 44 Alsatian Road, Glen Austin Extension 3, Midrand, South Africa, 1685
  • +27 11 690 1700