Bachelor of Commerce in Marketing Management
The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.
You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management. The core subject areas include Business Management, Economics and pure Marketing, as well as more specific marketing modules such as Internet, Retail and Channel Marketing and Product and Promotion Management. Because of our qualification’s unique emphasis on application, you will also select, conduct and present a research project and complete Work Integrated Learning (WIL) in your third year. Over and above these core modules, you will cover equally important topics like Business English, Computer Skills, Financial Accounting, Project Management and Research Methodology.
We attribute much of the success of our degree programme to our unique learning approach which consists of interactive lecture-led learning, smaller classes and the use of technology. We have highly dedicated and experienced teaching staff and a curriculum that is relevant, career orientated and ahead of trends. This blended approach ensures that you gain essential skills for the modern workplace, such as critical and innovative thinking, self-management, collaborating in teams and communicating effectively.
Are you fascinated by why people buy certain brands and how the economy impacts on business? Are you that unique person who is creative and has a head for commerce?
Find a balance between creativity and business success.
Teaching methods and assessment
- We use a blend of lecture-led learning and Technology Enhanced Learning (TEL) and in your third year, Work Integrated Learning (WIL).
- Our teaching staff is a mix of full-time academics and working professionals to ensure you benefit from quality academic and industry-specific inputs.
- You have access to campus resource centres, computer labs and WiFi.
- You attend lectures, small group sessions and workshops and in your second year you compile a business plan.
- Throughout the programme, you have to demonstrate theoretical and practical understanding via examinations, presentations, case studies, research projects and analysis of commercial issues. These application-based assessments ensure relevant industry experience and further prepare you for the world of work.
Students are introduced to the basic principles of marketing. Computer literacy and various introductory business skills modules are included in the curriculum.
Business Management 1A
Business Management 1B
Introduction to Financial Accounting
Year 1 module descriptions
Business English (SSBE111)
Business communication skills are essential to every successful business enterprise. The main focus of the module falls on the practical abilities that students will be able to utilise in the business environment.
Business Management 1A (COBM111)
All the business elements that relate to the business environment are dealt with in this module. These include planning, organising, leading and controlling.
Computer Skills (ITSK110)
This module is designed to enable the student to use the personal computer and peripherals functionally and to apply selected application programs, on an introductory level, independently and with confidence.
Economics 1A (COEC111)
After students have completed Economics 1A, they will have a clear understanding of the economy from the microeconomic perspective. The students will also have a solid grasp of the economic problem; price system; market structures; and the labour market.
Marketing 1 (COMK111)
In today’s competitive environment, good interpersonal skills are highly valued, and therefore this module will equip students with the marketing skills that they require to be more successful in both their personal and business lives. Marketing 1A will also provide students with the basic foundations for understanding all the marketing concepts and the 4P’s.
Quantitative Techniques (COQT111)
This module sets the statistical scene by presenting an introduction to statistical techniques and experimental design as applied to commercial problems. Emphasis is placed on exploratory data analysis - using various descriptive statistical techniques; on the foundation of statistical inference - using basic probability theory and sampling; on making statistical inferences - using confidence intervals, hypotheses tests and analysis of variance; and on statistical models for forecasting and planning - linear regression, correlation, index numbers and time series.
Business Management 1B (COBM121)
This module develops the students' understanding of marketing and public relations strategy. Students look at how the financial environment is analysed and at how to make financial decisions. Other areas of operations and purchasing management will be covered, and the current challenges in the management environment will be addressed.
Consumer Behaviour (COCB121)
In today’s competitive environment, understanding the behaviour of consumers is crucial in enabling business’s to sustain a competitive advantage. This module will therefore equip students with the skills that they require to be more successful in both their personal and business lives. Consumer behaviour will also provide students with the basic foundations for understanding all the major aspects of building good relationships with their customers.
Economics 1B (COEC121)
After students have completed Economics 1B, they will have a clear understanding of the economy from the macroeconomic perspective.
Internet Marketing (COIM121)
E-business is the continuous optimisation of a firm’s business activities through digital technology. E-commerce is the subset of e-business and is focused on transactions. E-marketing is the use of information technology in the processes of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organisation and its stakeholders. It is also the application of information technology to traditional marketing practices. Students will explore all these factors in this module.
Introduction to Financial Accounting (COIF111)
The module introduces the student to the concepts, principles and procedures of accounting. It covers the recording of accounting entries in the subsidiary journals; posting to the general ledger; compiling a post-adjustment trail balance; the financial statements of a sole trader; the accounting procedures needed for reconciliation of the bank account; and debtors’ and creditors’ control.
Students develop an intermediate level of knowledge and skills in marketing.
Advertising and Sales Promotion
Business Management 2A
Business Management 2B
Year 2 module description
Business Law 1 (LWBL111)
Business Law is aimed at providing the student with an overview of the legal position in South Africa with reference to the sources, classification and organisation of the South African legal structure. Furthermore, the student will gain an insightful approach to and detailed knowledge of the Law of Contract in South Africa. The different requirements for a valid contract, as well as aspects relating to general contractual terms, breach of contract and termination of a contract will be examined in this module.
Business Management 2A (COBM211)
The role of entrepreneurship in an economic unit has been well documented and is of interest to business people, politicians, and university professors and students. Creating and growing a new venture inside or outside the corporation is a task that few individuals are able to accomplish, even though many profess the desire. This course is based on an understanding of all the functional areas of business and applies the tools and analytical techniques of these functional areas to the new venture creation process in a domestic and international setting.
Economics 2A (COEC211)
This module will focus on the main topics and components of microeconomics and the fundamentals introduced in first year, and will further build on those principles.
Marketing 2A (COMK211)
Marketing 2A addresses a wide range of marketing principles and strategic marketing. Organisations and entrepreneurs alike require a broad and deep understanding of the current marketing issues that affect business in the new economic order, so as to handle the complexity of changing environmental trends and to avoid unexpected circumstances. This module allows students to understand Marketing in the 21st Century, and to deal with marketing strategy design, implementation and control, based on thorough environmental analysis and marketing research.
Research Methodology (CORM211)
This module addresses the synergy between quantitative and qualitative approaches to form a single research process. It will allow students to comprehend the simple beginnings of research design through to data analysis and research reporting.
Advertising and Sales Promotion (COAS221)
This module covers several aspects of advertising: advertising as part of a company’s marketing process; marketing communication; setting up and coordinating campaigns; and copywriting. Under the topic of Sales Promotion, students learn about media research, media planning and the purchasing of media coverage.
Business Management 2B (COBM221)
This module covers the South African management environment and enables students to systematically apply general management principles. It also includes the various functions performed by managers and the skills needed to perform optimally. These functions include planning, organising, leading and managing.
Economics 2B (COEC221)
This module focuses on the main topics and components of macroeconomics. The functioning of the goods and financial market, and the use of these markets to have a better understanding of how the macro-economy functions in the IS-LM model, are examined. Students are also introduced to the labour market and combine it with the previous two markets to explore policy implementation and the effects of changes in any key economic variable on the AD-AS model.
Marketing 2B (COMK221)
By integrating what has been learnt in Marketing 2A, this module allows students to understand Marketing in the 21st Century, and to deal with marketing strategy design (product, pricing and marketing channels) by intermediaries and creatively employing multiple forms of communication. Students will gain knowledge on how to shape market offerings and manage a holistic marketing organisation for long-term growth.
Marketing Research (COMR221)
The purpose of this module is to equip students with a basic understanding of Marketing research. This module will help students have a deeper understanding with regards to the entire marketing research process, including problem recognition, design, research techniques and methods. All issues regarding research will be covered and combined at the end with report writing and presentation.
Project Management (COPM221)
The roles and skills required by successful project managers are covered in this module. These include, project planning and implementation covering scope management, risk management, resource management, project team building, project cost estimation, budgeting and scheduling and project evaluation, control, closure and termination with the aid of practical hands-on examples. The role of technology and project management software as an enabler to project efficiency is explored at least at the preliminary level.
Students acquire the skills to analyse and evaluate information and processes.
Business Management 3A
Business Management 3B
Finance for Marketing
Marketing of Services
Product and Promotion Management 3
Work Integrated Learning (WIL)
Year 3 module description
Business Ethics (COBE311)
This course is designed to provide students with a thorough knowledge of basic ethical theories, decision-making techniques and some of the more prevalent ethical issues facing entrepreneurs in the contemporary business environment.
Business Management 3A (COBM311)
Managers who formulate a strategy for their businesses are faced with the questions: “What is strategy?” and “What decisions should management take to define a workable business strategy?” This will guide functional managers in formulating their own strategy in line with the business strategy, which will be explored in this module.
Marketing of Services (COMS311)
In today’s competitive environment, understanding the behaviour of consumers is crucial in enabling business’s to sustain a competitive advantage. This module will therefore equip learners with the skills that they require to be more successful in both their personal and business lives. Consumer behaviour will also provide learners with the basic foundations for understanding all the major aspects of building good relationships with their customers.
Product and Promotion Management 3 (COPP311)
Product and promotion management is related to decision-making in the marketing environment where customers must be supplied with products and services to satisfy their needs. Promotion activities will keep these consumers well informed about the benefits of these products and services. Under the topic of product and promotions management, students will be required to apply the theory to real-life case studies as is applicable to the content of the different chapters.
Research Project (CORP300)
This module provides the students the unique opportunity to carry out a research project on undergraduate level, in their field of study. They will be able to put the theory they have mastered in CORM211 into practice. The research process includes selecting a topic, completing a literature study, writing a proposal, collecting and analysing data, writing a report on the project, and presenting the most important findings of the project.
Work Integrated Learning (COIS300)
In their final year of study, students are expected to complete to complete a four to six-week work integrated learning programme during the semester break. This programme has to expose the student to the most important aspects of their chosen field of study, e.g. Human Resource Management, Tourism, Marketing or Business Management. This module provides the students the unique opportunity not only to obtain practical experience, but also to learn what would be expected of them, once they are qualified. The work integrated learning could also lead to possible employment opportunities.
Retail Marketing (CORM311)
The retail sector is increasingly seen as having significant importance in the economy and society in general. Recent trends resulted in economic focus being shifted in favour of this sector. The power of individual retail organisations is growing; they are now comparable with, and even bigger than, many manufacturing firms, which is indicative of the growing importance of retailing in the supply chain. In recent decades the contribution of the retailing sector to society is much more evident than what it has been in the past. In this module students will examine these factors.
Business Management 3B (COBM321)
The business organisation operates in a changing environment and managers need to constantly adapt to these changes. This module covers the approaches to managing this changing environment, and builds on the concepts learnt in previous years on the challenges and tasks of management.
Channel Marketing (COCM321)
This module looks at how Channel marketing deals with companies that come together to bring products and services from their point of origin to their point of consumption. Marketing channels, the company’s route to market, are the downstream part of the value chain. It is through marketing channels that the producer of goods and services gains access to a market. Channels of distribution are a critical element of business strategy and will also be analysed in this module.
Finance for Marketing (COFM321)
The fundamental principle of financial management is to maximise the wealth of the owners of any business. This module provides the student with the necessary skills and knowledge to understand the investment and financing decisions of the financial manager and how it will affect the marketing division.
• National Senior Certificate (NSC) with Bachelor degree entry or an equivalent foreign secondary qualification on an NSC level with Bachelor degree entry approved by Universities South Africa (USAF).
• If you have an international school-leaving certificate, you need to provide a certificate of exemption issued by Universities South Africa (USAF).
• You should have successfully completed the relevant Pearson Institute foundation programme. On successful completion of the foundation programme, students are required to apply to Universities South Africa (USAF) for a certificate of exemption in order to be admitted to a degree programme.
• You should have successfully completed a relevant higher certificate qualification. On successful completion of the higher certificate, students are required to apply to Universities South Africa (USAF) for a certificate of exemption in order to be admitted to a degree programme.
• You need 25 Pearson Institute points or more.
Calculation of points
90% - 100%
80% - 89%
70% - 79%
60% - 69%
50% - 59%
40% - 49%
30% - 39%
0% - 29%
Pearson Institute Points
- Accredited by the South African Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE).
- Registered with the South African Qualifications Authority (SAQA).
The career choices for you, as a Bachelor of Commerce in Marketing Management graduate, are varied and employment options include:
• Advertising: sales, consulting, management
• Marketing: analysis, consulting, management
• Media planning
Qualification facilities and campuses
No qualification specific facilities
The qualification is offered at Pearson Institute Midrand Campus
Additional notes / comments / information
• Students who did not complete their secondary schooling in English as the language of teaching and learning or who are uncertain about their English language skills are advised to do an English course to prepare them for degree studies.
• The curriculum includes a substantial practical component culminating in work integrated learning program in industry that forms part of the final-year curriculum.
How does this qualification make a student real world ready?
The BCom Marketing Management degree provides practical application during lectures and within assessments as students’ progress from first to third year level. Students are expected to complete a research project within their third year of studies. Most institutions only introduce research projects as part of studies towards an Honours degree.
Pearson Institute students have a competitive advantage and are better equipped for Honours studies.
The BCom Marketing Management degree comprises work integrated learning (WIL), which need to be completed in the third year of studies. Mandatory workshops prepare students for the real- world and challenges that awaits them.
Students gain practical experience, which make them more employable. Some students have been permanently employed at the WIL companies.
Industry representatives are invited to provide guest lectures and acquaint students with industry examples and scenarios.
• Subject specialists
• Exam & Assessment - external industry moderator
• KLA – research
• Reach for a Dream
How do we ensure that this qualification is of the highest academic standard?
The BCom Marketing Management degree qualification is benchmarked against the offering of public and private institutions. The module content is reviewed internally by lecturers and externally by an Academic Advising Board, which comprise academics and industry representatives.
Assessments are moderated both internally and externally. Work Integrated Learning companies also provide valuable information concerning industry expectations.
This qualification would be perfect for someone who...
Is creative and self-motivated. Able to work well in a team environment, very detail oriented, a planner but also open to last minute changes, have sound communication skills, be a leader at times and a follower when necessary, knows how to stay up-to-date on trends, be optimistic and able to understand the consumer.
Success stories/Case studies
• Student Village
Unique selling points
• The BCom Marketing Management Degree is benchmarked against leading educational institutes
• It meets industry needs (Retail Sector- Channel Marketing & Retail Marketing)
• The degree is research driven (Marketing Research, Research Methodology and Research Project)
• Work Integrated Learning (WIL) contributes to employability.