Bachelor of Arts in Public Relations

The BA (Public Relations) is a rigorous, comprehensive and career oriented programme that prepares you for work in the dynamic and constantly evolving field of Public Relations (PR) and communication.

Studying a BA (Public Relations) will prepare you for a multi-disciplinary environment where PR is increasingly viewed as a strategic imperative for modern organisations. You will cover PR and media specific ore modules, as well as more general communication and commercial subject areas. The core modules are Public Relations, Communication Science, English, Marketing, Journalism Writing and Media Theory. You also cover subject areas such as Internet Marketing, Broadcast Journalism, Business Ethics and Webpage Design, as well as a choice of specialised electives.

Much of the success of our BA (Public Relations) degree is due to our inspired teaching staff, a curriculum that is relevant and ahead of trends, and state-of-the-art media facilities. Most importantly, our focus is on real-world application, completing projects, and on practicing essential PR skills such as writing, presenting, researching and planning. This blended approach ensures that you gain essential skills and PR-specific abilities such as communicating effectively, building relationships, collaborating with others, meeting deadlines, self-management and being creative.

Are you always up to date with the latest trends and the world around you? Are you a natural communicator, super organised and do you have a passion for all forms of media?

Help businesses build relationships




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Course summary

  • Location Midrand Campus
  • SAQA ID number 48819
  • NQF level Level 7
  • Faculty Faculty of Humanities
  • Study Mode Full-time (FT)
  • Study Duration Minimum: 3 years, Maximum: 5 years
  • Start Date Semester 1: February, Semester 2: July
  • Accredited / registered / recognised by Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE). South African Qualifications Authority (SAQA).


  • Pearson Institute of Higher Education, 44 Alsatian Road, Glen Austin Extension 3, Midrand, South Africa, 1685
  • +27 11 690 1700